I think 3 things can bring mass adoption:

1. Simple UI / UX ( we are getting close)
2. Non-tech content creators 
3. Some big PR ( news or shoutouts )

I think the masses don't much care about,

Censorship resistance, Free speech, decentralized.

Masses only care about news, updates, and controversies ( i.e. Dopamine)

We should create 2 Marketing campaigns: 

1. Bottom-up ( attract audience)
2. Top-down ( attract creators)

Things are moving in the right direction, we are just craving for speedy mass adoption.