I think there's a meaningful difference between "Catering to" and "Appealing to" normies. It's clear we should not be sacrificing our values in an effort to onboard as many new users as possible. But, I think building products that some non-bitcoin native users would find interesting helps serve our mission as both Nostr and Bitcoin advocates. Removing obstacles that get in the way of an intuitive UX is the clearest low hanging fruit atm imo.