I don't know about y'all but sometimes I suffer GENUINE PAIN trying to work a sponsor's link smoothly into my posts. I only do disclosed sponsorships but the best sponsored posts still shouldn't feel overly commercial in most cases, at least IMO. 

If I could pick the anchor texts it would be child's play, but of course that's usually the sponsor's preference. 

I'm serious, this is the toughest writing challenge routinely encountered in my professional life. #GoodProblemToHave