Private names because only half the people can remember more than a dozen icons... eventually it'll get too confusing.  It's easier to treat it like phone contacts.
nostr:nevent1qqsyayndkd8x2zmltfxm8up5dlce63ucg47grsskwz9cax86zae5whspr3mhxue69uhkummnw3ezucnfw33k76twv4ezuum0vd5kzmqzyprqcf0xst760qet2tglytfay2e3wmvh9asdehpjztkceyh0s5r9cqcyqqqqqqgwygfn9