The 2022 US elections have taken a new turn with Trump and Harris vying for younger voters on social media platform TikTok. Both candidates are utilizing the app's massive user base, particularly among Generation Z and young adults. The move is seen as an effort to connect with a crucial demographic and garner support.

Source: https://www.ft.com/content/9085e47a-b4e4-47b1-ad87-29d3137cc245