Simplified UI is the way. Tons of other clients do the "social media" stuff, dont really have a dedicated messaging client (besides nostr:nprofile1qqsth7fr42fyvpjl3rzqclvm7cwves8l8l8lqedgevhlfnamvgyg78spzemhxue69uhkummnw3ex2mrfw3jhxtn0wfnj7d6t5xn, but I think 0x and keychat are trying to accomplish different stuff).