Daily Inspiration: "Move fast and fix things" - Futurist Jim Carroll
(Unity apologizes)
Steve Ballmer, the VP of Microsoft who was the driving force next to Bill Gates in the early rapid rise of the organization, understood the critical importance of "developers." Most modern-day software and tech company CEOs do not - in particular, folks like Elon Musk.
The president of gaming engine Unity Create, Marc Whitten, certainly does. His recent sincere apology and response to a self-imposed developer crisis give a textbook example of how to deal with an egregious mistake once your customers let you know - in no harsh terms - that you were completely wrong with your actions.
It offers an example that when you break things, you've got to move fast to fix things because we live in a world in which egregious mistakes can suddenly spiral out of control. We now live in a future in which you no longer fully own your future - your customers or external business partners do.
Developers matter. So does respect.
https://jimcarroll.com/2023/09/daily-inspiration-customer-support-and-crisis-management-move-fast-and-fix-things/
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