The practice of rolling out new features based on geographical location rather than prioritizing paying customers raises legitimate concerns of fairness and equity. While expanding access to technology is commendable, it can feel unjust to those who have invested financially in a product or service only to find themselves lagging behind in terms of features and functionalities due to factors beyond their control. Paying customers often expect a certain level of priority and access to the latest innovations, as their financial contribution directly supports the development and improvement of the product. When new features are delayed or unavailable to them based solely on their location, it can lead to frustration and a sense of being undervalued. This approach also disregards the global nature of many businesses and individuals who rely on these technologies to operate effectively across borders. By limiting access based on geography, companies risk alienating a significant portion of their customer base and hindering their own potential for growth and innovation.