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 Ads are a must.  Literally love ads. Yes yes yes. 
Homerun ideas. 
 When you open the app, an ad that blocks everything. Full screen. Until you’ve watched for a set amount of time. That would really add to the user experience 
 13 seconds?  Something a little occultish?

Maybe 9 seconds?  Very annoying. 
 At least 13 seconds. Definitely occult. 
You know what else would be great? If after the long ad, you had to enter your phone number. Or else it wouldn’t let you use it.
There is a lot of bots and criminals online 
 Phone is way too fucking personal.  You Fed. 

Eye scan or face scan required for sure. Any biometrics really, fingerprinting works. 
 Yes, yes biometrics is definitely better. What was I thinking 
 Spit and piss sample stat!

Or no screen time for you!