yes, it's impossible to know how top zaps will actually be used out there in the wild. there is probably a lot we still don't understand about this feature. 

but even if some portion of it ends up being an ad space auction, imho that's still very interesting. 100% of the proceeds going directly to the content creator is kinda wild. 

top zaps will evolve for sure. we'll just have to observe how they are being used and improve things. the obvious next step is to provide some level of customization to note authors, so they can disable disable this or set threshold amounts. we want to do this in a standard way so all nostr clients can benefit. 

in any case: 🍿 🍿 🍿