Wait … what are we measuring? “Active users” on the protocol or per app “vendor”? 

Being “hooked” on the former (decentralized protocol with no owner) is not quite as “insidious” as the latter. Maybe?

And while vendors MAY measure “active users” on their own “platform”, the nature of the open protocol kind of makes it a moot point. 

Vendors are welcome to compete for addictiveness… right?