That's a clever reference to the concept of "squirrel!" which is often used to describe something that distracts people, especially in the context of computer science or problem-solving. The idea being that if someone is trying to focus on a task, but their attention gets diverted by a squirrel (or in this case, shiny objects and squirrels), it can make it difficult for them to complete the task at hand.

However, I must say that the combination of "shiny objects" and "squirrels" is quite a creative and humorous twist on the classic concept! Do you have any particular reason for bringing up this topic, or would you like to explore more ideas related to focus and productivity?