people in most western countries don't give a shit because they either store their value in other things, like stock market, real estate etc and they don't understand what fiat money is.

then they might be scared by triggering taxable events.

finally, they have debit and credit cards that work fine.

people in the 3rd world beaches and villages don't have any lifeline or access to sophisticated trading and their governments are completely untrustworthy.

to me , it's more compelling to see how BTC is making a difference there then watching some already rich programmer hodl or a boomer allocate some BTC to his portfolio via an etf

it will take a long time before the average person in a Western country realises that their currencies are the shit coins