Here's how a post usually goes on social media with a centralised algorithm. 

- Have great 'hook', something controversial like 'why something doesn't work'.

- offer a better alternative, normally something the person posting has invested interest in for their own gain or to position themselves as an expert to build trust to leverage later on.

- Tag all the other people on that platform who have built up trust already and are actual experts - to reaffirm the posters 'expertise', leveraging their trust. 

- At the end of the post ask everybody to 'like,share, and comment' to manipulate the algorithm 👀 for their own gain. 

-When confronted by the idea they've posted about... become ultra defensive and use words like 'No, you're wrong' without considering the pros and cons of the response.