Meta, the owner of Instagram, has collaborated with Vodafone to optimize the delivery of short-form video on 11 of Vodafone's European mobile networks. The goal of this collaboration is to free up network capacity without compromising the viewing experience for users. The demand for video on platforms like Instagram, TikTok, and YouTube has led to significant growth in data usage on mobile networks. According to Ericsson's 2024 Mobility Report, global traffic grew 25% in the 12 months leading up