I wouldn't call sheepish. People have too much to do on a daily basis. So, to simplify they attach themselves to brands until the brand doesn't work anymore: eg: "I don't know how to keep my bitcoin safe, I will just use Coinbase for now", "I don't know how to make a phone, I will just use Apple's for now", "I don't know how to plant onions, I will just use the market's for now", etc.

It's not being sheep. It's practicality. But that practicality is also what rug pulls them all the time. For many, these brand rug pulls are just anticipated as "cost of living" (akin to the "cost of doing business").