nostr:npub1lvsm4pe5ctfu09qx05wjk39xlqvszmr2mujh89kzquj60w55ktwsgfppkk 

Yeah, I see that -- and it still has a usefully specific meaning in the realm of design and UX, as several folks have pointed out here on Mastodon

It's more the *mission creep* of the word, as it has leaked into the world at large, and the C suite