I've never played, but if I go by what they told me, it seems like the opposite of FFXIV, which is more open to non-FF fans. It seems geared towards people who really enjoy The Elder Scrolls, Skyrim, more specifically. It seems more casual, too. 

I also forgot about Guild Wars 2, that game is really fun and has a do anything you want approach. Wakfu is also a decent strategy MMO, but it has a mobile game feeling to it.