Own your audience is one of the best angles.

And yes - perhaps these narratives need to be driven by products and businesses built on Nostr?

I’d hope at the very least though, that orgs like OpenSats, who have some sort of coordination power, can assist. That’s somewhat of an edge against the centralised competition if used right.

But comms is a very important next step. I think the tech is mature enough to move onto that as a focus now.