Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade

Lego is cashing in on its adult fan base, targeting those who are willing to pay "big kid" prices. It's doubled the company's revenue in a decade.

https://www.businessinsider.com/lego-adult-fans-revenue-millennium-falcon-star-wars-hasbro-barbie-2024-4