No. 
Ferrari is not accepting "bitcoin and crypto". Ferrari is accepting fiat.
It's just free media for them. Nothing exciting for you, chill. 
But works for making #bitcoin "legitimate" in the eyes of the public. But it's a lie.

https://image.nostr.build/6ecac2a09d089c2a167f719efb6478b905fa05bc3d2c829ae76d5b782764f1ff.jpg