but sometimes you don't know what you want so you can't search for it, and if it is specifically what you need it will very often not be suited to any of your close friends 

I ask mainly because I own a small niche business and our customers love us, but most of them report they didn't know our services existed at all

we do google ads, but aside from that it's really hard to know where to advertise or how to get our potential customers learn about us