because you never lived in a 3rd world country you will not understand what Americanization is.
but the way you perceive everything is completely different in a Communist country vs 3rd world country vs 1st world country.
for example in Soviet Union we didn't have such a thing as "paper towels" - it was unthinkable to buy something just to throw it away. we also didn't have dishwashers or even washing machines - everything was washed by hand.
to adjust from 3rd world to 1st world life is like adjusting to life on another planet.