Understanding Japan’s Cuteness Culture With the Founder of the ‘Cute Studies’ Academic Field in Tokyo https://cdn1.matadornetwork.com/blogs/1/2024/05/no-fixed-address-japan-cute-culture.jpg' class='webfeedsFeaturedVisual'></figure> "Kawaii," or cuteness, is just about everywhere you look in Japan. https://matadornetwork.com/read/no-fixed-address-cute-culture-japan/