Not gonna lie, I really don't care about crypto culture. It is clearly the main topic on this platform.
I like the idea of a decentralized messaging protocol because I think it's extremely important that people be able to communicate. Crypto is cool and all, but it really doesn't have to be the only topic (fwiw, I do own some, even if it isn't my life).
I've seen a lot of posts on here about how to help nostr overcome the networking effects of Twitter, Facebook, etc. One thing that can help is if the most followed accounts aren't only talking about Bitcoin or the lightning network or whatever.