I don’t think it’s been formalized, and it would probably be a great opportunity for anyone who did, but nostr:npub1jg552aulj07skd6e7y2hu0vl5g8nl5jvfw8jhn6jpjk0vjd0waksvl6n8n and others have had really successful little campaigns and announcements by running around and zapping everyone sats with their announcement attached.