Yeah, I hear you and I agree.
I am new to nostr and don't own bitcoins or any coins and first impression was "wtf is this" because of all bitcoin content 😀 so at this point I guess it's better not to reach masses. 
I am not sure what is marketing strategic plan of #nostr but to me nostr is free media, freedom of speech, free internet, sharing of ideas, potential paradigm shift and leaving a legacy to a new generations. I see it in that sense more important than collecting sats and owning bitcoins. But, since it offers a possibility of tipping aka zapping, it is an amazing way for all non bitcoiners to experience the first hand the world of coins - there is no better way than that! Plus, giving value with zapping to the content we like, we get to choose what ideas we want to feed, we demonstrate the value of sats and making a world of coin truly alive.