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 Use nostr as your content platform and share your posts as you would with any of your content.

That’s the strongest signal you can send. No explaining, no convincing. The act of usage is the statement.

People are curious and want to find out what is it what you’re using and why.

This is the point where the onboarding and easy sign-up becomes relevant: when they follow the link you post and land on your post.

It matters what links you share since nostr is not a single app/service destination.