The Pantone Color of the Year “Conspiracy,” Explained https://i0.wp.com/hyperallergic-newspack.s3.amazonaws.com/uploads/2023/12/pantone.jpg?fit=1024%2C684&quality=100&ssl=1 TikTok users are calling BS on the company in videos alleging that the chosen hues align with the interests of tech giants. https://hyperallergic.com/861738/the-pantone-color-of-the-year-conspiracy-explained/