Basically, you don't get the most innovation by dumping enormous amounts of money on innovators.

You get it by forcing innovators to literally hunt down individual customers and try to solve any problem that they might be having, even if those customers don't even realize that it might be a problem. Once they have a solution to a problem, they can then market that solution to more potential customers and maybe make some money off of it.

This doesn't work, if they all only have the same customer.