Google Thinks It Can Cash In on Generative AI. Microsoft Already Has https://media.wired.com/photos/662afaa6686afc207a6e8ae6/master/pass/GettyImages-1811708226.jpg While both Alphabet and Microsoft boasted strong quarterly earnings, only one tech giant showed that its generative AI bet is starting to pay off. https://www.wired.com/story/microsoft-google-earnings-generative-ai/