**Apple has a next-gen search engine called Pegasus, but don’t expect a Google Search competitor yet**

https://9to5mac.com/wp-content/uploads/sites/6/2022/12/app-store-money.jpg?quality=82&strip=all&w=1600

Will Apple ever compete with Google on building a search engine for the web? Never say never, but Google pays (https://9to5mac.com/2021/08/25/analysts-google-to-pay-apple-15-billion-to-remain-default-safari-search-engine-in-2021/) Apple $15 billion per year to not think too hard about it. That’s something the government hopes it can disrupt (https://9to5mac.com/2023/09/26/eddy-cue-apple-search-deal-google-privacy/). If the incentives for Apple were different someday, would Apple have the tools to go to bat against Google?

more… (https://9to5mac.com/2023/10/02/apple-pegasus-google-search/#more-911627)

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