Kevin Kelly's "9 Rules for God" are a set of principles he outlined for understanding how complex systems, such as life, technology, and intelligence, might evolve naturally, without the need for an intelligent designer. These rules align in several ways with the principles of Assembly Theory, particularly in how complexity can emerge from simple beginnings. Here's a comparison:

1. **Self-Organization**: Both Kelly's rules and Assembly Theory emphasize the idea of self-organization, where complex structures and systems can emerge from simple components without a central, guiding intelligence.

2. **Incremental Complexity**: Kelly's rules suggest that complexity can build up incrementally over time, which is a key concept in Assembly Theory as well. Simple molecules can gradually form more complex structures in a step-by-step process.

3. **Use of Simple, Local Rules**: Kelly highlights that complex systems can evolve from simple, local rules. Similarly, in Assembly Theory, the interactions between molecules are governed by basic physical and chemical laws, leading to the self-assembly of complex structures.

4. **Emergence**: The concept of emergence – where higher-level complexity arises out of lower-level simplicity – is central to both Kelly's rules and Assembly Theory. 

5. **Decentralization**: Kelly's rules often imply a lack of central control or design in the evolution of complex systems, which aligns with Assembly Theory's emphasis on spontaneous, decentralized self-assembly processes.

6. **Adaptation and Evolution**: Both frameworks suggest that systems can adapt and evolve over time. In biological systems, this is seen through natural selection, while in Assembly Theory, it's reflected in the way molecular structures can change and adapt based on environmental conditions.

7. **Feedback Loops**: Kelly’s rules include the importance of feedback loops in the development of complex systems. In Assembly Theory, feedback mechanisms can influence the self-assembly process, driving the evolution of molecular complexity.

However, there are aspects of Kelly's "9 Rules for God" that might extend beyond the scope of Assembly Theory, particularly those relating to the broader evolution of technology and intelligence. Assembly Theory is more focused on the chemical and physical aspects of complexity, particularly in the context of the origin of life. 

In summary, while not a perfect match, there is a significant overlap in the principles and ideas of Kevin Kelly's "9 Rules for God" and the concepts in Assembly Theory, especially regarding how complexity and order can emerge naturally in systems.