Many years ago, when I discovered I was being lied to by main stream media (as a paying subscriber) I felt extremely hurt and abused.

Years later when I discovered Facebook was manipulating me, again, I felt extremely hurt and abused. Then when Google promised to "do no evil" and then.... etc.etc.etc. 

I think the picture is accurate, because you tell these people, "You are being abused," and they choose ignorance and return to that situation.