The future of television is shaping up to be a combination of broadcast and streaming, with both options offering unique benefits. A recent survey found that 30% of U.S. adults use an antenna to watch TV at no cost, with millennials being the most frequent users. Additionally, digital antennas are becoming increasingly popular, enabling households to receive over-the-air transmitted signals from local stations.

Broadcast stations have also launched numerous over-the-air digital multicast networks, which can be accessed via digital antennas. Furthermore, NextGen TV, an IP-based standard for transmitting over-the-air signals, has been approved and is being rolled out on a voluntary market-by-market basis.

Industry analyst Bill Harvey suggests that the impending death of linear TV has been exaggerated, as many high-rated streaming shows originated from broadcast or cable. He notes that streaming is not competing with linear TV, but rather extending its reach.

Source: https://www.forbes.com/sites/bradadgate/2024/08/08/the-future-of-television-is-broadcast--streaming-heres-why/