Time preference has been around for a long time, it is discussed alot with Austrian economics. 

I mean It can be a buzzword I suppose. But buzzwords imo always seem to try and create hype and explain away complicated things with simple one or two word saying.

Blockchain was the buzzword in 2017/18. Everyone who incorporated a 'blockchain' was suddenly hip and new. 

If you ask me. I see similarities of how random companies would use Blockchain for anything in 2018, is how companies like Logitech are selling people AI mice.
Like wtf.

AI is the buzzword of 2023/2024. 

Unpopular opinion. But we will check back in a few years and see.

Why does my mouse need AI.

Cause it sell products. Cause us dumb humans go 'oh AI, this thing I think I understand,but really don't, is gonna make this product so much better than it was previously'