Shorten the path to a valuable experience.
What's valuable?
Objectively this is a sufficiently fast, smooth, and beautiful GUI without bugs.
Subjectively; people use a social app for the people, content, interaction and connection. This value is found by tailored discovery of aforementioned, which can be achieved by an open and permissionless marketplace where suggestion- and moderation algorithms race to become as good as possible at delivering value.
More generally:
Delivering a better, cheaper, quicker, or unique experience compared to existing alternatives. Where the benefit of switching to the new solution is obviously greater than the cost/effort of switching and inertia to the current solution.
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