I believe that Nostr and lightning will continue to grow in the area kr content creation, distribution, and monetization. It will power and facilitate direct connections between the creators and publishers of content (of all types) and their audiences. Transacting in sats is a new thing for a lot of bitcoiners, and completely foreign for non-bitcoiners, but as it becomes more normalized, and as tools become easier and more integrated to create a seamless experience for paying and tipping your favorite writer/author/singer, it will become a powerful way for digital content to spread and thrive.