It might make more money but it's 99% of the time games that are way worst than normal games if not completely shitty altoghter. It's also a money trap for young players who get addicted to a game and spend way more than they would have on an upfront paid game. Thus why it's making more money, mot that they are better or bring more to the players.

That's why I'm not cautioning free-to-play and will continue to buy and play Mario, Zelda, Alan Wake, CyberPunk 2077 and more that offer a lot for what you pay for.