Sweetgreen, a popular fast-casual chain, has attributed its recent growth to innovative menu offerings and increased male customer base. According to the company's CEO, introducing steak as an optional protein and hosting dinner events have contributed to the expansion. Additionally, the brand's focus on quality ingredients and sustainability has resonated with customers.

Source: https://www.marketwatch.com/story/steak-dinner-and-more-men-these-have-been-keys-to-sweetgreens-recent-growth-910eb0ca?mod=mw_rss_topstories