Elon Musk’s X names new head of safety after position was open for 9 months
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Elon Musk’s X, formerly known as Twitter, has appointed Kylie McRoberts as the new head of safety after the position was vacant for 9 months. Yale Cohen, previously from Publicis Media, will become the head of brand safety and advertiser solutions. The previous executive, Ella Irwin, left the company in June 2023, shortly after Musk criticized the platform's handling of posts about transgender topics. X has faced concerns about content moderation, spread of misinformation, and hate speech under Musk's ownership. Several big-name advertisers, including IBM and NBCUniversal, stopped advertising on X after their ads were found alongside material praising Nazis. X has also attempted to sue those who documented hate speech on the platform. A federal judge dismissed the suit against the non-profit Center for Countering Digital Hate. X's revenue mainly comes from advertising. The appointments come as X tries to win back big brands and address content moderation issues.

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https://fortune.com/2024/04/03/elon-musk-x-names-new-head-safety-twitter-hate-speech/