Danone, a leading food and beverage company, has reported an increase in sales despite relying less on price hikes. According to Bloomberg, Danone's third-quarter sales rose 3.4% year-over-year, driven by growth in its dairy and plant-based businesses. The company's strategy shift towards emphasizing innovation and product development has paid off, as customers are willing to pay a premium for high-quality products.

Source: https://www.bloomberg.com/news/articles/2024-10-24/danone-sales-rise-as-company-relies-less-on-price-hikes