It isn't always the cost that matters.  I've had a Rolex (a gift from my father) and a Timex.  I liked the Timex better.  It had indiglo, so I could see it in the dark.  The Rolex would get dirty and quit keeping proper time after 3-5 years and have to be cleaned.  The cleaning cost was several hundred dollars.  I could buy at least 10 Timex's for that price.  Such a waste of money.