Apps have missed the memo on user-friendliness.. Registering with an e-mail or phone numbers should be like magic, handling all the complexity without a user having to jump through hoops, auto create whatever is needed on the backend, that option should at least be available. The masses don’t care about nscecs and pubkeys or hashrates and nodes, it’s too many steps and too complicated for the average user. The UX is horrible. 99.9% of people don’t understand how their computer or the internet works, heck or how the phone they have in their hand works or how it’s connected to the internet… yet they still know how to use it. Same goes for Bitcoiners, eg. Imagine you had 0.0001% of the world trying to convince the other 99.9999% how Ethernet, DOS, HTTPS, TCP/IP, Kernel, terminals, OS’s and other stuff works, instead of just creating a seamless user experience. Nobody would be using the internet. Apple and Microsoft created products even your grandma could use, that’s what set off the computer and internet revolution. Facebook created a platform that made connecting with friends so easy it spread like wildfire and launched it at universities, before it scaled. It wasn’t even the first. That’s why we have crypto and web3 bs and companies like FTX that reach the masses. As long as the industry doesn’t understand marketing, that their UI/UX’s suck and how to scale, it won’t. And marketing to more ‘plebs’, the same people at the same conferences, circlejerking for a few thousand attendees doesn’t count. Similarly as attending or speaking at CES does not sell products at scale. If there’s one thing SBF knew how to do/did right, it was how to market the crap out of a product.