Kerala Lok Sabha candidates go on ‘chambikko’ mode with filmy posters to woo voters
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Candidates in the Kerala Lok Sabha elections are using film posters, book covers, and cinematic dialogue memes to attract voters. This trend started in 1984 when campaign material for a Left candidate featured their photo instead of just the party symbol. The use of creative designs and slogans inspired by popular film dialogues aims to grab the attention of young voters and imprint the names and images of the candidates in their minds. Examples include Shashi Tharoor, the UDF candidate in Thiruvananthapuram, who is using a poster featuring the Manjummel Boys, and the NDA rival who is using an Avesham poster. The trend has evolved to include vibrant 'vibe' posters aimed at wooing netizens. The article emphasizes the importance of visual appeal and creative content in attracting voters.

#Kerala #LokSabhaElections #CampaignMaterial #FilmPosters #BookCovers #CinematicDialogueMemes #CreativeDesigns #Slogans #YoungVoters

https://www.newindianexpress.com/states/kerala/2024/Apr/01/dd}}-34