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 If I want to go to your website, I type your pubkey, your pubkey contains an event with the IP of your server, then I ping that server to see it. 

Every site should have a pubkey pointing to an IP.  
 The problem imo is for normies outside of nostr, npub is really easy to say. What I think we could do is take fiatjafs thing of petnames, so stuff. Com could be a site for me and other for you and maybe we could even reach a consensus someway, like Pablo says, embrace the chaos. Or maybe you could choose your dns list provider, that would assign the things for you, and I could say stuff. Com according to provider Z.  
 Is that something workable and already implemented? 
 No 
 How to point ?