the new thing is being provocative turns out that saying no and disagreeing is the new agreeing and saying yes
tension = retention... and the algo gets the bad rep, right?
Anything novel is provocative and upsetting to someone (usually most people, as humans eschew change). Sometimes I formulate things mildly, sometimes I agitate, but it makes no tangible difference. People who are ready for a message accept it regardless off the tone, and people who aren't, don't.