Luxury Brands Face Sales Slowdown in China Amidst Global Challenges
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#3f6b3431 ver:0.12
Luxury brands in China are facing a sales slowdown as stingy shoppers return goods, erasing up to 75% of sales value. The trend of high returns, well above the global average, has persisted since China exited Covid Zero. Middle-class shoppers are seeking discounts or shifting away from pricier purchases due to the economic slowdown. This has affected global luxury brands, but those at the highest end have limited reliance on e-commerce. Despite challenges, brands are investing in concierge services and private sales to build relationships with wealthy customers. China's luxury sales are predicted to slow this year. #LuxuryBrands #ChinaSales #EconomicSlowdown...
#newstr #LuxuryBrands #China #SalesSlowdown #Gucci #RémyCointreau #CreativityCrisis #PriceHikes #Study #BainConsultancy #GlobalLuxuryMarket
https://here.news/story/3f6b3431?ver=0.12