Meta's smart glasses, Ray-Ban Meta, have reportedly outsold traditional Ray-Bans in 60% of stores across Europe, the Middle East, and Africa. Despite not yet rolling out AI features in these regions, the company attributes this success to consumers drawn to the glasses' speakers and cameras. This early traction may have contributed to Meta's decision to expand its partnership with EssilorLuxottica into the next decade.

Source: https://techcrunch.com/2024/10/21/metas-smart-glasses-outsell-traditional-ray-bans-in-some-stores-even-before-ai-features-roll-out/