Fun fact: just because you have the right to free speech doesn't mean you have to be a prick.
I'm cool with X dying in a fire. It's been dead inside for a while now anyway. In fact, I'm fine with modern advertising going away too. It'll just make room for other ways to let people know about your products.
But the idea that free speech means "always being combative with people that you disagree with" is wrong. That's a personal choice; completely independent from free speech.
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